The book focuses on the middle class in today's fastest-growing country. The book is based on ten-year continuous research tracking on China's economy growth and the shift in people's understanding on life value. The authors analyze middle class's consumption on Yi (life style), Shi (food), Zhu (living), and Xing (mobility). The tone of the book is very positive, like people's life is getting better and better, more and more middle class can afford luxury clothes and vehicles, and new generations are getting closer to those in developed countries...etc. The book cites lots of statistic data and studies, trying to convince readers that, the middle class will play an important role in a global scale in terms of its economic size and cultural influence.
An interesting point, the book once mentions that China is no longer socialism, but it is on the track of modern capitalism. The central government releases more and more freedom to local government and his people, which stimulates the wealth of middle class and the health of their personal life.
(above: the book cover--girls like going to night clubs, making new friends, building up and extending their social networking.)I have not been in my home country for 2 years. But I think this book pretty much can tell the actual situation in those big cities, such as Shanghai, Guangzhou, and Beijing. However, around 80% of Chinese does not live in those fancy areas. The overlooked issue on the gap between urban and rural areas could be potentially dangerous to economic and social stability of China.
Overall, it is right book to you, if you want to know more about those cool things in big cities. It also provides a good guidance, if you will travel to China.
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